Public Relations

Dr. ZitelmannPB. GmbH serves as an “interpreter” between business and media. The success of your media and PR work hinges on your ability to find interfaces between topics of interest to the media, on the one hand, and the messages your company wishes to convey, on the other hand.

Our services:
 

Corporate communication with expertise

Corporate communication combines with technical know-how Regardless of whether you need to reposition, restructure or completely reintroduce your company in the media: We will develop a suitable strategy for your public relations work. Unlike other PR agencies, however, we specialise in real estate and fund topics, while having in-depth knowledge of our customer’s business, and being superbly networked with all relevant media. You will work exclusively with professionals who look back on long years of PR experience.
 

Product PR

From strategy to implementation: We will take care of your entire media work whenever you launch a new product or product line. Both in product PR and corporate communications, the media work is directed toward trade media (B-to-B) and public media (B-to-C).
 

Subject-oriented communication

We organise about 40 subject-oriented press events annually. At these events, representatives of various companies gather to discuss within an informal setting – for instance, over breakfast – a current topic with several renowned journalists. The underlying concept is constantly redeveloped, integrating any journalist feedback. The latter have come to appreciate these events as they obtain information and opinions by different market players at one and the same time. Thus, we exploit synergies from the advisory services we provide for numerous real estate and fund customers.
 

We deliver full-service PR:
 

• PR concept: developing and implementing your PR strategy
• Topic management: developing and implementing suitable media subject
• Press copy: authoring press releases and by-line article
• Editorial interviews: organising, preparing, coaching and debriefing one-on-one meetings with journalist
• Press events: planning and hosting media events, such as press conferences, roundtable talks, and journalist panel
• Press trips: conceptualising and organising tours, including key notes addresses to the pres
• Media training: preparing you for your media presentation. We will work with you in seminars and work shops, rehearsing how to handle journalists and how to communicate your core messages successfully
• Crisis communication: We provide long-term experience in handling crisis situations, and will advise customers on how to deal with critical issues in professional ways.

We are active both for companies that outsource their entire PR activities to us and for companies that maintain in-house PR departments or their own press staff. To us, press work means more than circulating press releases and responding to requests for information. We will develop ideas for the continued media presence of your company. 

International PR

Many companies do business internationally these days, and have clients, business partners and investors everywhere in Europe. In answer to this situation, we offer, in addition to a nationwide communication network in Germany, a high level of competence in international public relations. Unlike other agencies, we rely on a dedicated network of expert PR contacts in many European locations. For years, we have been particularly well connected with the media in the United Kingdom, in Scandinavia, Switzerland, Austria, and in the Netherlands.
 

Our services:

We offer a full service spectrum for international press work.
■ Ghost-writing of by-line articles
■ Publishing newsletters
■ Hosting press events with international journalists in Germany
■ Hosting press events in other European countries
■ Issuing press releases
■ Conducting press briefings
■ Organising property tours
■ Taking care of public relations