Corporate Publishing/Research
 

Our services:

Compiling analyses of the competition

Suppose you are thinking about publishing a newsletter or customer news. We will fill you in on the “what” and “how”, because your customer news or news letter should make a difference when compared with those of your competitors. To this end, we will conduct analyses of the competition before we develop a concept that serves the purpose.

Conceptualisation of customer news and newsletters

Once the competition analysis is available, we will draft a concept for the introduction of your customer news or newsletter, featuring the relevant unique sales propositions.

Setting up subject schedules and editorial concepts

It is in the nature of customer news and newsletter to come out regularly – be it monthly or quarterly. At the same time, one thing is always of the essence: They are supposed to inform and entertain the reader at the same time. Our task is to ensure this happens, by creating – always in coordination with you – subject schedules that are neither tedious nor too technical. Creating and adhering to the editorial schedules is our job, too.
 

Copywriting articles

We will write and edit textual contributions for your customer news and newsletter. We will take care of guest contributors, conduct interviews, propose diagram and image material, etc.