Michael Maslansky u.a.

The Language of Trust. Selling Ideas in a Word of Skeptics

Prentice Hall Press (New York, May 2010), 288 pages, ISBN: 978-0735204751

Youngme Moon

Different. Escaping the Competitive Herd

CrownBusiness.com (New York, April 2010), 269 pages, ISBN: 978-0307460851