Dr. ZitelmannPB. GmbH has developed a consistent philosophy for consulting that is reflected in a number of technical essays. The key essays are found in the book "Die Macht der Positionierung" (The Power of Positioning), published in 2005. "Dr. Rainer Zitelmann's book can be recommended wholeheartedly as an introduction into the communication of real estate capital investment products."
"Whole paper mountains of press releases containing nothing but hot air find their way directly into the recycling bin What journalists are really interested in, and what kind of mistakes should be avoided in press work, is elaborated by corporate consultant Rainer Zitelmann in his book 'Die Macht der Positionierung'."
"Zitelmann presents concrete arguments and what a treat does so without any obtuse phrasing and the usual marketing shop talk. Practical tips, case studies and check-up questions show that the book was written by a practitioner for other practitioners."
"This book will show you how to shape your corporate communication more effectively."
"Whoever reads Zitelmann's book will become aware of the faulty communication in the real estate industry, which in terms of professionalism in the press work lags behind other industries by decades."
"A compact, practice-oriented and very lucidly phrased book, with the texts in the margins resulting for a particularly clear layout while getting right to the bottom of many situations."
"Advice for effective communication concepts."