More often than not, the marketing done in the real estate and fund industry still hopelessly lags behind that of other industries. This may have to do with the fact that real estate and fund products were primarily sold through arguments such as "tax savings," "inflation hedging" and "increase in value" for many decades. However, the tax benefits suffered considerable cuts in recent years, while inflation does not seem to be much of an issue anymore, and the prospects of future increases in value appear to be limited at best. It is all the more important then to assign real estate und fund industry marketing the same status it has enjoyed in other industries for quite some time.

Dr. ZitelmannPB. GmbH advises real estate and fund companies in regard to their corporate and product marketing. In doing so, we pursue our very own philosophy, which was regularly set forth in IMMOBILIEN PROFI magazine under the heading "Zitelmann's Marketing Column."